MTA are one of the largest suppliers of teaching aids in Australia and though they have high brand awareness, they were seen more as a supplier than a partner that offers Educators solutions for their classroom.

BRIEF
Change this perception and show educators that MTA are not just a catalogue they order from but a real partner in helping Educators find solutions for their classroom.

TVC / Print / Digital / Social

ROLE
Art Director

Together with TRAFFIC (The Wildlife Traffic Monitoring Network), Taronga Zoo developed the Wildlife Witness App. The App allows people to report illegal wildlife trafficking through their phone. the submitted data is collected and used by TRAFFIC to help

The app allows people to report

ogether with trafWildlife Witness is an app developed by Taronga Zoo and Traffic that allows users to report the illegal hunting and trafficking of wildlife as they see it. Our task was create awareness of the App.

Print / Digital / Social

By the time the credits run at Open Air Cinema, you're more critical of your seat than the movie. St.George saw this as an opportunity to make the experience more comfortable, giving movie goers a comfy brand experience.

Magazine Press

The age of digital seems to have erveryone's eyes attached to screens but Hasbro Gaming has remained a champion for the tried and trusted simple fun of the humble board game. Hasbro needed video content that bought their campign 'Raise the Fun' to life in an Australian Market. 'Raise the Fun' is the idea that boardgames are hackable because it's easy to take a loved classic and put a spin on it to inject some new fun into it. The content also showed that you can have fun off screen with some face to face time with friends and Family. The videos were shown on facebook through paid media, owned channels and influencer feeds.

Digital

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Maxor heartburn relief is a prescription only medicine that had recently become available over the counter. We needed to communicate the change to both pharmacists and consumers that effective relief of heartburn no longer needed a prescription. We used a well known trigger of heartburn to communicate the relief available without prescription over the counter. The campaign presented Maxor as a solution to Heartburn that like take away food is convenient and easy. The campaign was executed using take away themed items such as chopsticks and fortune cookies

Print / Trade / Retail

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